From Grassroots to Greenbacks: Starting Your Lawn Care Business with Mike Andes’ Wisdom


Starting a lawn care business can be both rewarding and profitable. Whether you’re a seasoned landscaper or a budding entrepreneur, the lawn care industry offers ample opportunities for growth. In this blog post, we’ll delve into the teachings of Mike Andes, the lawn care millionaire, and explore how you can kickstart your own successful venture. We at Alvarez brothers continue to learn from him every day!

1. The Lawn Care Millionaire’s Journey

Mike Andes, the founder of Augusta Lawn Care, began his journey like many entrepreneurs—with a vision and a lawnmower. His story is one of determination, hard work, and strategic thinking. Here are some key takeaways from his journey:

a. Start Small, Dream Big

Mike started by mowing lawns in his neighborhood. He didn’t wait for the perfect moment; he grabbed his mower and got to work. His advice: “Start where you are, use what you have, and do what you can.” At Alvarez Brothers, it was the same, We started with a mini van but a big plan. And we grew from there

b. Systems and Processes

Mike emphasizes the importance of creating systems and processes. From scheduling to customer communication, having efficient systems in place ensures smooth operations. Document everything—how you mow, how you invoice, and how you handle customer complaints. At Alvarez Brothers Landscaping, we had many complaints, but we grew from our mistakes and always made sure to rectify any mistakes that we made.

c. Marketing and Branding

Mike’s mantra: “Marketing is everything.” Invest time and resources in building your brand. Use social media, create a professional website, and offer referral discounts. Word-of-mouth marketing is powerful in the lawn care industry.

2. The Grassroots Approach

a. Know Your Grass Types

Before you start mowing, understand the grass types prevalent in your area. Different grasses require different care. Research and learn about cool-season grasses (like Kentucky bluegrass) and warm-season grasses (like Bermuda grass). This helps to showcase to your clients that you have basic lawn care understanding, imbuing confidence!

b. Invest in Quality Equipment

Your lawnmower is your best friend. Invest in a reliable, commercial-grade mower. Sharp blades, efficient trimmers, and sturdy rakes are essential. Remember, your equipment reflects your professionalism.

c. Pricing and Profit Margins

Mike advises pricing your services based on profit margins, not just covering costs. Understand your overhead expenses (fuel, equipment maintenance, insurance) and set competitive prices. Don’t undervalue your work.

3. Scaling Up: From One Lawn to Many

a. Hiring and Training

As your business grows, you’ll need help. Hire reliable employees who share your work ethic. Train them well—teach them your systems and customer service values. At Alvarez Brothers Landscaping, our motto is “serving God by Serving others.”

b. Upselling Services

Don’t limit yourself to mowing. Offer additional services like fertilization, weed control, and landscaping. Upselling increases revenue per customer.

c. Customer Retention

Mike’s secret sauce: exceptional customer service. Build relationships with your clients. Send thank-you notes, remember their preferences, and exceed their expectations.

4. Digital Presence and Reviews

a. Website and SEO

Create a professional website. Optimize it for local SEO. When someone searches for “lawn care services near me,” you want your website to pop up. The Alvarez Brothers Landscaping website has gone through extensive SEO just to rank in the top 5 lawn care service providers in Grosse Pointe, MI. IT is hard, and takes time!

b. Online Reviews

Positive reviews are gold. Encourage satisfied customers to leave reviews on Google, Facebook, and other social media. Respond to reviews promptly, whether they’re glowing or critical.


Starting a lawn care business isn’t just about mowing lawns; it’s about building a brand, creating systems, and delivering exceptional service. Mike Andes’ teachings provide a roadmap for success. So, grab your lawnmower, put on your entrepreneurial hat, and turn your passion for green spaces into greenbacks!

Remember, every lawn you mow is a step closer to your million-dollar dream. Start you lawn care business today!

Disclaimer: The information provided in this blog post is based on the teachings and experiences of Mike Andes. Individual results may vary. Always consult with a business advisor before starting any venture.


  1. The Lawn Care Millionaire
  2. Mike Andes’ Book: “The Lawn Care Millionaire”
  3. Mike Andes’ YouTube Channel
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